Operator first. Consultant second.
I built the business I needed—and learned how to make it run without me.
Twenty years in fitness. Ten years as an owner. The lessons came from solving real problems inside real facilities.

I know what it’s like
When you own the gym—but the gym owns you.
I know what it feels like to work harder, grow revenue and still have every problem find its way back to you.
You become the person who fixes the schedule, saves the sale, answers the staff question, handles the unhappy client and covers the hole when somebody leaves. The business may be growing, but your freedom isn’t. I’ve lived that version of gym ownership.
I also know what changes it. You need great people who stay, clear processes they can follow, a product your clients don’t want to leave and pricing that creates enough margin to pay your team, your bills and yourself.
That is how I built CustomFit360 from $73,000 in its first year to a $2 million revenue run rate—and built it to operate without me managing every day.
I won’t hand you generic advice and disappear. I’ll come into your facility, look at what is really happening and help you build the business you thought you were creating in the first place.
Proof should be verifiable
Google me.
Not out of arrogance. Because before you trust someone with your business, you should be able to verify that they’ve actually built one.
Erik Schreiber, M.S. CustomFit360
